You’ve written a story, you’ve worked hard to get it turned into a book. Now it’s time to launch it on an unsuspecting world! You’ve done all your homework. You’ve read Candy Gourlay’s excellent post on Notes From The Slushpile about organising a book launch. You’re ready!
Maybe not quite… Candy makes the very good point that your launch is part celebration and part promotional tool. Could you use it to raise awareness, not just of you and your book, but of something else as well? My husband, David Barker, used the launch of his debut thriller Blue Gold (out now!) to raise awareness of the work of Water Aid. Yesterday, saw many high-profile authors and publishers sign up to Authors4Oceans. This is a campaign to highlight the damage that single-use plastic is doing to the marine environment and to lobby the publishing industry to reconsider their use of plastics. You can sign up on the website and pledge to reduce your own use of single use plastics.